Welcome to Los Angeles is a brand identity driven by typefaces for the county of Los Angeles. With 16 regions that make up LA county, I wanted to focus on a key word that represented the regions and cities. In a physical perspective, LA is a very wide place. It also has a wide array of cultures, identities, and communities. By creating custom typefaces that reflect the areas of LA, I was able to visualize the wide aspect in a typographic way.