TITLE:WELCOME TOLOS ANGELES
Welcome to Los Angeles is a brand identity driven by typefaces for the county of Los Angeles. With 16 regions that make up LA county, I wanted to focus on a key word that represented the regions and cities. In a physical perspective, LA is a very wide place. It also has a wide array of cultures, identities, and communities. By creating custom typefaces that reflect the areas of LA, I was able to visualize the wide aspect in a typographic way.
Collective Perspective is an identity project for an exhibition that is held at the Long Beach Museum of Art. The exhibition has 6 artists who all create art with recycled materials. This type of art form is called recycled art because the artists take everyday objects like string or even trash to repurpose them into art. The goal of this project was to show the audience a new way of seeing things.
Soho Grotesk is a font I designed based off of multiple san serif typefaces. I wanted to test the threshold of what makes a san serif font a san serif. My process in this project was exploring combinations of different san serif fonts to see what the outcome would be. The final design was a typeface that resembles chiseled text on stones.
UNDFTD has long been a mainstay within the world of streetwear and a lot of it is down to Co-Founders Eddie Cruz and James Bond’s fearless vision of what the label represents. 2014 saw the brand take itself to new heights with a plethora of collaborations including ASICS, Nike, adidas and maharishi to name a few, which were released to great reception. Notwithstanding its own strong releases each season, UNDFTD continues to pave the way for aspiring brands on how to operate and stay true to an unwavering philosophy.
TITLE:LONG BEACHMUSEUM OF ART
CATEGORY:BRANDINGFONT DESIGNWEB DESIGN
The Long Beach Museum of Art is a museum located on Ocean Boulevard in the Bluff Park neighborhood of Long Beach, California, United States. The museum's permanent collection includes approximately 3,000 paintings, drawings, sculptures, works on paper, and decorative arts objects. Particular strengths include American decorative arts objects, early 20th century European art, California Modernism, and contemporary art of California. The museum is a member of the North American Reciprocal Museums program and is accredited by the American Alliance of Museums.
TITLE:WISH YOUWERE HERE
Wish You Were Here is an art exhibition book involving 6 artists who create contemporary art related to the city of Los Angeles. The book showcases art from Ed Rusha, Hamburger Eyes, John Divola, Gusmano Cesaretti, ASCO, and Gregory Bojorquez. The design is driven by the sunshine and noir aspect that LA has. Street art is becoming a normal thing now in contemporary art and this book is a representation of the changes that are happening in the art world.
TITLE:MUSEUM OFMAKING MUSIC
The Museum of Making Music is a non-profit organization located in Carlsbad, California. The museum opened to the public on March 5, 2000. Its mission is to "explore the accomplishments and impact of the music products industry through educational and interactive exhibitions and programs and directly connect visitors with hands-on music making."
TITLE:ALL RIVERS LEADTO COSMIC STRUCTURE
CATEGORY:BOOK DESIGNFONT DESIGN INSTALLATION
All Rivers Lead To Cosmic Structure is a book about a physicist named Stephon Alexander and a jazz musician named John Coltrane. Coltrane drew a mysterious tone circle that baffled many people. Alexander took the tone circle that Coltrane drew and analyzed how music related to the universe. I made this book to discover the connections music has with the world.